Journalists who follow business and tech beats often watch press releases to find new and interesting stories. Even knowing this, we think press releases are still an untapped gold mine of information.
The first angle is by looking for trends between interconnected companies. For example, if a company has recently shifted its focus towards sustainability, a journalist could investigate the impact of that shift on the company’s bottom line, and how it has affected its relationships with customers and vendors. If a key vendor announced a significant investment at the same time there’s likely something interesting to dig into. If as a journalist you don’t see both stories, you might miss the key insight.
Looking for trends between competing companies can be revealing as well. Digging deep into multiple company strategies can help a journalist to identify potential sources of conflict or controversy. A single company announcing plans to cut costs by outsourcing jobs might lead to a story on the impact of this decision on the local community and workforce. However, if multiple companies in the same industry take the same action, it might point out that executives in each company are seeing hidden market trends. It also might point out collusion or other scandals.
This isn’t just limited to journalists. The same holds true for others who care about industry trends like market analysts. Seeing heavy investments in research and development across an industry can point out trends that executives are thinking about but not talking about yet. This analysis across companies requires a very broad view of the news and is hard to achieve without significant investments of time.
We think this is where AI shines through. NewsPulse AI is built to analyze every press release and look for broader trends that are hard for a busy person to see. If this seems like it would help you out, please join our private beta!
